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Director's Profile

Katsutoshi Yada, Ph.D., Faculty of Commerce, Kansai University, (Doctor of Business Administration)

After completing a doctorate at Kobe University of Commerce, Graduate School of Business Administration in 1997. After 1997, Professor Yada taught in the Department of Business Administration, Osaka Industrial University. Since 2000, he has taught in the Faculty of Commerce, Kansai University, and been a visiting researcher at the Graduate School of Business, Columbia University.
As a graduate student, K. Yada worked on the frontline at several companies to apply information technologies to business, and conducted research into strategic use of large-scale data and business applications for data mining. The first Japanese researcher to be published in the international journal KDD&DM, K. Yada has played a leading role in research into applications for data mining in Japan. In recent years, he has participated in cutting-edge marketing research, and has presented work at international meetings of the American Marketing Association (AMA). At present, K. Yada holds the post of Director of the Data Mining Laboratory, is Vice-President of the DSI Program, and serves as chairman or program committee member at several international conferences.

[Major Work]
Data Mining for Design and Marketing, Chapman & Hall/CRC Press. (with Y. Ohsawa)

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Publications

From 2006
【Book】

Y.Ohsawa and K.Yada (eds.), Data Mining for Design and Marketing, CRC Press, 2009.

【International Conference/Journal Papers】

  • K. Yada, "String Analysis Technique for Shopping Path in a Supermarket", Journal of Intelligent Information Systems, forthcoming.
  • K. Yada, T. Washio, Y. Ukai, "Modeling Deposit Outflow in Financial Crises: Application to Branch Management and Customer Relationship Management", International Journal of Advanced Intelligence Paradigms, Vol.2, No.2/3, pp.254-270, 2009.
  • K. Ichikawa, K.Yada, N. Nakachi and T. Washio, "Advertising Carryover Effects and Optimal Budget Allocation", Proc. of KES 2009, LNAI 5712, pp.270-277, 2009. (2009/9/28, Santiago, Chile).
  • K.Yada, T.Washio, Y.Ukai and H.Nagaoka, " Modeling Bank Runs in Financial Crises",The Review of Socionetwork Strategies, Vol.3, No.1, pp.19-31, 2009.
  • K. Yada, " Character String Analysis and Customer Path in Stream Data", Proc. of IEEE International Workshop on Data Mining for Design and Marketing 2008 (DMDM 2008), in conjunction with 8th IEEE International Conference on Data Mining (ICDM 2008), IEEE CS, pp.829-836, December 2008.
  • K.Ohno and K.Yada, "Pricing System for Seeking Optimal Prices in the Diet Foods Market", Proc. of 2008 IEEE Conference on System, Man and Cybernetics, IEEE Press, pp.3514-3518, 2008.
  • K. Yada, E. Ip, Y. Hamuro and N. Katoh, "Is This Brand Ephemeral? A Multivariate Tree-Based Decision Analysis of New Product Sustainability", Decision Support Systems, Elsevier, Vol.44, No.1, pp.223-234, 2007.
  • T. Washio, Y. Shinnou, K. Yada, H. Motoda and T. Okada, " Analysis on a Relation Between Enterprise Profit and Financial State by Using Data Mining Techniques ", New Frontiers in Artificial Intelligence, LNCS 4384, Springer-Verlag, pp.305-316, 2007.
  • K. Yada and K. Ohno, " Knowledge Discovery from Click Stream Data and Effective site management ", New Frontiers in Artificial Intelligence, LNCS 4384, Springer-Verlag, pp.360-373, 2007.
  • K. Yada, " CODIRO: A New System for obtaining Data Concerning Consumer Behavior Based on Data Factors of High Interest Determined by the Analyst", Soft Computing, Springer-Verlag, Vol.11, No.8, pp. 811-817, 2007.
  • K. Yada, “Data Mining Technique for Gene Analysis Makes Profits in the Supermarket”, 2007 AMA Winter Educators’ Conference Proceedings, (February 18, 2007, San Diego), pp. 122-129, 2007.
  • W. Sunayama and K. Yada, "The River-Rafting System for Knowledge Discovery Related to Persuasion Process Conversation Logs", Proc. of IEEE International Workshop on Data Mining for Design and Marketing, in conjunction with 6th IEEE International Conference on Data Mining, IEEE CS, pp. 575-579, December 2006.
  • K. Yada, H. Motoda, T. Washio and A. Miyawaki, " Consumer Behavior Analysis by Graph Mining Technique", New Mathematics and Natural Computation, Vol.2, No.1, pp.59-68, 2006.
  • K. Yada, " The Structure of Scenario Communication and Chance Discovery", Studies in Computational Intelligence, Vol.30, Springer, pp.21-36, October 2006.
  • K. Yada and K. Ohno, " The Practice of an Optimal Pricing Strategy for Maximizing Store Profits Using PRISM", Proc. of 2006 IEEE Conference on System, Man and Cybernetics, IEEE Press, pp.2121-2126, 2006.
  • K. Yada and N. Matsumura, "Knowledge Discovery from the Structure of Persuasive Communication", Proc. of 2006 IEEE Conference on System, Man and Cybernetics, IEEE Press, pp.1741-1746, 2006.

For more information on Yada's recent publications, please click below.

DBLP Google Scholar SpringerLink Libra
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Awards

  • February 2009
    Distinguished Professor Award, Kansai University.
  • September 2006
    Session Best Presentation Award at SCIS & ISIS 2006.
  • December 2005
    Outstanding Book Award, Japan Society for Fuzzy Theory and Intelligent Informatics.
  • December 2003
    2003 International Development Award, Center for International Business Education and Research (CIBEAR), Marshall Business School, USC, USA.
  • June 2003
    Encouragement Awards of Japanese Society for Artificial Intelligence.
  • April 1996
    Kanematsu Fellowship in Research Institute for Economics & Business Administration at Kobe University.

Academic Activities

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